Meet the Team


Neil Hannam


Neil Hannam started V Formation six years ago. V Formation works to fix problems and drive change for a range of clients in various sectors. The V Formation staff team members are all senior leaders from many disciplines.   


Neil has over 25 years’ experience in the not-for-profit sector. Before Neil started V Formation he spent the previous 12 years in healthcare fundraising and was the Executive Director of the Campbellford Memorial Hospital Foundation. He then moved to the Ontario Shores Foundation for Mental Health. Neil served on the senior management team of both hospitals.  


Neil completed a Master’s degree in 2013, and his thesis was focused on organizational transformation.


Neil has been a Rotarian for 17 years and is currently Chair of the newly formed Rotary Satellite Club of BEL – Otonabee. Neil was the founding Chair of the Board for the Peterborough Regional Farmers Market and is the current Board Chair of Kawartha Gymnastics.  Neil is also the board Treasurer of CoSA Canada, which is national restorative justice organization.  

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Tara Harper

Principal Consultant

Tara Harper is a freelance writer and fundraising consultant serving the non-profit sector exclusively. Tara has over 25 years’ experience in fundraising, development and communications. She specializes in helping food security organizations, hospital foundations, animal welfare organizations, social justice groups, schools, and international development NGOs build lasting relationships with their donors and maximize revenue for their programs. 

Before going freelance, Tara managed some of the most successful direct response programs in Canada. As Direct Response Manager at The Toronto Humane Society, Tara managed the largest monthly giving program in Canada (at the time) and was responsible for all direct mail, telemarketing, DRTV, and online giving.

As Director of Development at Canadian Feed the Children, Tara raised millions of dollars each year through multi-channel integration of direct mail, telemarketing, DRTV, child sponsorship, direct dialogue, door-to-door canvass, and online and monthly giving. She also led the organization’s leadership giving, planned giving, and donor relations efforts.


Karen Ormerod

Principal Consultant

Karen Ormerod has been working in the not-for-profit and charitable sector for over 30 years. Described as a visionary leader and organizational change agent, she earned a Master of Management Degree for National Voluntary Sector Leaders from McGill University in 2003 and also holds a Certified Fund Raising Professional (CFRE) designation. 


Katie Kelly


Katie’s formal studies in design began at the Faculty of Fine Arts at York University where she studied the principles of visual design, painting, and art history while completing her Bachelor of Fine Arts Studies. Katie continues to study and refine her design talents for a broad range of charitable sector and business clients.  


Katie’s talents translate beautifully within integrated direct response (digital and print) and donor-focused cases for support. 


Katie learned the print trade from her father and can work cost effectively in that medium. 


Katie’s clients appreciate her professional and collaborative approach.


Kenneth Field


Kenneth Field is a librarian with 35 years' experience in the academic environment. He has extensive knowledge of and experience working with research databases having taught research skills in practically all university subjects to all levels of university students for 30 years.